Copywriting

Copy is everywhere.

That ad you just watched? A copywriter wrote its script. The brochures you picked up at the local store? Crafted by a copywriter. And this content on our website? Definitely created by copywriters.

 

Unlike news or editorial writing, copywriting is all about getting the reader to take action. That action might be to purchase, opt-in, or engage with a product, service, or company. Pairagraph specializes in this joy of  of writing persuasively. 

Image by Anna Auza

We Choose Your Words Wisely

  • Customized content
    Having worked across various professional sectors and continents, our experience helps us understand the language, culture, wants, needs, desires of your audience.
     

  • Highlighting USP
    Our copywriting seeks to differentiate your company or product, by putting an emphasis on your USP - your unique selling proposition. 
     

  • Strong proof
    We make sure that your audience knows how your company or product lives up to its promise by offering compelling testimonials. 
     

  • A call to action
    Pairagraph guides your audience to their next move. By offering special call to actions, consumers will be incentivized to act now rather than later.
     

  • Testing and tweaking
    We understand how small changes in copy can make a huge difference. That is why we test, track and - if necessary - tweak your content to improve results.
     

Need new or improved copy? Let's pair up